Search Engine Optimization
Search Engine Optimization (SEO) is no longer just a game webmasters play against
search engines such as Google. Because organic search rankings are at stake (a prize worthy of
competition), gamesmanship has always been part of the equation.
Many of the tricks that worked in the past no longer provide any
benefit. On one hand, the game is still on (remember the stakes!), but on the other hand, there are no
quick fixes.
This is where Marca360 can help. We can use analytics to help you keep your
website optimized long-term. Trying to cheat the system occasionally creates a spike in traffic, but it
leaves you vulnerable to search engine-imposed penalties just as often.
Social Media Marketing
Our social media marketing experience spans all of the major social networks,
including: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, Tumblr, and YouTube.
We focus on social media tactics that develop long-term value in
your brand. We are not just posting to post. Everything we do has a strategy in mind.True social media
success comes through a combination of organic social media marketing and paid social ads.
An organic social strategy can help you build a community of brand advocates,
engage your audience, and connect and communicate with them directly.
Google ads
Good content marketing keeps a company top-of-mind for customers. Keeping your
website flush with fresh content gives your audience a reason to keep coming back to your site, even
when they are not looking to buy.
Good blogging establishes you as an expert and a thought-leader,
and stimulates interaction with your audience. Turn your digital blank pages over to Jemully Media’s
content marketing studio and we will tell your story.
An active company blog is a high-mileage asset for content marketing and social
media, as articles can and should be re-purposed in your email marketing, used as lead generation tools,
and shared across all your social media properties.
Film ads
Good content marketing keeps a company top-of-mind for customers. Keeping your
website flush with fresh content gives your audience a reason to keep coming back to your site, even
when they are not looking to buy.
Good blogging establishes you as an expert and a thought-leader,
and stimulates interaction with your audience. Turn your digital blank pages over to Jemully Media’s
content marketing studio and we will tell your story.
An active company blog is a high-mileage asset for content marketing and social
media, as articles can and should be re-purposed in your email marketing, used as lead generation tools,
and shared across all your social media properties.
Conversation Optimization
You’ll get more leads and sales from your website traffic when it’s properly
optimized for conversion.
Our specialists excel in landing page optimization and
customer-journey mapping to ensure that customers move from the discovery phase all the way through the
transaction/profit phase.
Conversion Rate Optimization (CRO) best practices boil down to one main thing:
Return on Investment (ROI).
The Website Usability Optimization Platform is an all-in-one analytics and feedback solution that allows
you to view and record your users’ behavior on your website – and use that information to streamline the
entire experience.
Pay Per Click Advertising
Pay Per Click (PPC) advertising has emerged as a highly efficient and targetable
marketing strategy. Gone are the days of buying a TV spot and throwing away half of your ad budget by
casting too wide a net.
The number of social media users opting into receiving your
messages through various platforms is mind-boggling, it has never been as easy to specifically target
your audience (while ignoring your non-buyers) as is it right now.
The beauty of PPC advertising is being able to change the scale of your campaign
on the fly. You set your budget, then adjust and refine as you go. The analytics provided by these
platforms inform which keywords are providing the best returns, and exactly where your ads are showing
up in relation to competing ads.
